While AFL chief executive officer Andrew Demetriou has said the AFL won't take any action against Carlton spearhead Brendan Fevola after he covered himself in shame with his drunken performance at the Brownlow Medal count on Monday night, the Blues have fined the forward $10,000.

According to reports, the Coleman medalist was seen vomiting and struggling to keep his feet, while he also failed to complete his duties as Street Talk host for the The Footy Show, which Channel 9 are expected to cut from their grand final show on Thursday night.

Carlton announced in a statement on Wednesday that Fevola has been fined as a result of his behaviour.

"While Brendan is officially on holidays he was representing the Carlton Football Club and the AFL at Monday night's function and much of his behaviour, particularly at the post Brownlow function, was totally unacceptable," Carlton CEO Greg Swann said.

"It is very disappointing for Brendan, for Carlton and indeed for the AFL that such an important night for our game has been tarnished by his actions."

"On Monday he did not show the respect that such an occasion warrants and as such we have fined him $10,000."

Fevola has since apologised for his behaviour and admitted that his actions were wrong.

Demetriou had earlier expressed his disappointed in Fevola, but was confident the Blues will make the right decision on whatever course of action they take.

"We put our faith in the clubs to make those decisions," Demetriou said on Wednesday.

"He's a repeat offender and he'll have to be answerable to his club and I've got no doubt that he will be."

Demetriou said that Fevola's antics shouldn't be a reflection on the rest of the players, who behaved appropriately and made the night a hugely successful one.

"I don't think Brendan covered himself in glory on Monday night, I hope it's not a reflection on the rest of our playing group because there were a lot of other people there who enjoyed the night that didn't behave the way that Brendan did after," said Demetriou on Wednesday.

"He by his very own admission has said that he doesn't handle alcohol very well so he needs to start actually listening to himself and I suspect the Carlton Football Club will be disappointed with what they saw. I know the Channel 9 Footy Show is and he really has to wake up to himself on that front because he just doesn't handle alcohol well."

"But I don't think it's a reflection at all of the 98 to 99 percent of the people who were there on that night, particular our players who have been listening for the past two years to our responsible alcohol policy and have been really, really positive with the way they have gone about it."

"I don't think he is damaging the reputation of the entire league … if our reputation and brand have been damaged by one stupid incident on Monday night I don't think that says too much about our brand, I think our brand stands for much more than that."