The group challenging for power at St Kilda has said it's extremely confident of success at an extraordinary general meeting expected to be held in November.

The seven-member group, called 'St Kilda Footy First' includes former players Nathan Burke and Andrew Thompson who played the last of his 221 games for the club against Richmond last Saturday week, and is headed by the chairman of Gregory's Transport, Greg Westaway.

A director on the Saints' existing board, John Gdanski, has switched camps, while leading Industrial Relations QC Mordy Bromberg, who played 34 games for the Saints in the late 70s and Olympic swimming champion Michael Klim have agreed to take up roles on the football sub-committee.

At the group's launch at Telstra Dome on Tuesday morning it was announced that a notice would be lodged later in the day for an EGM on the 12th of November.

"I think there's a groundswell in the members of the club that they are frustrated and disappointed and we would like to take that away for them," Westaway said.

Westaway stressed that senior coach Ross Lyon has the group's "100 per cent support", that he believes club chief executive Archie Fraser is doing "a reasonably good job", and that the group's preference would be to retain its base at Moorabbin.

But he said the top priority for his group, which formed early last month after several months of ferment, would be to boost spending on the club's football department.

"We could put more money into the football department by using some of the profits that we are making," he said.

"For example, instead of retiring all the debt, we would have retired some of it and put more into (the) football (department).

"This is about an investment in football, and it's football first."

Burke said the club needed to act quickly to improve the management of soft tissue injuries which had robbed St Kilda of so many of its best players over the past six years, by attracting the best support staff available.

"We're not guaranteeing that we can fix this problem and get all the players out there on the park - I don't think anyone can do that," he said.

"But it's a matter of prioritising. Do we prioritise making a million dollar profit or do we prioritise giving our players the best chance of actually getting out there and playing?

"They can be done in conjunction and that's what we’re aiming for."

Burke noted that the Saints had the lowest revenue last season of any AFL club, the lowest staff numbers and second-lowest spending on recruiting.

"Quite often it comes down to just manpower. You've got to get people to actually go and watch these kids play, and when you've got Johnny Beveridge in a car driving around the country because he can't fly, it's very hard to get around."

Burke said the fact there had been five chief executives in past seven years and four chief financial officers in past five years suggested the administration is "just getting by".

"You add all those things; it's not really a very sustainable future," he said.

"To sit back and notice some obvious problems with that club and do nothing, to me, is not displaying loyalty.

"By doing this I don't think I'm being disloyal in any way shape or form, I think I'm being loyal in that I'm putting my name