18/11/2009 4:17 PM
Port Adelaide has mothballed its inaugural guernsey and will play in a predominantly black jumper in 2010.
The Power has responded to an 'overwhelming response' by members who felt the guernsey, which was worn twice last year, gave the team a stronger image.
A white design with a black and teal 'V' and black side panels will be the club's clash jumper. But the club expects the black jumper will be worn in at least 18 of the Power's 22 home and away matches next season.
Power Chief Executive Mark Haysman says the design change was supported by the AFL as well.
"Something just feels instinctively 'Port Adelaide' about this jumper, which has really been embraced by the playing group and coaching staff since they first saw it last season," he said.
"Some people have also observed the guernsey resembles the SA State jumper in Port Adelaide colours. Given the iconic place of our club in the history and fabric of South Australia, that's a very nice coincidence."
While Port's first home guernsey was worn for just 13 years, Haysman said the club were not looking to change its design on a regular basis.
"This is very much a long-term play. We don't anticipate changing our guernsey again for many, many, many years if ever," he said.
"We think in time that this will become one of the strongest and most popular guernseys in the AFL."
The new jumper is based heavily on the design worn by the Power in rounds 16 and 17 last season. That jumper was designed by seven-year-old Lucy Burford, who won the club's 'Planet Teal' guernsey design competition for primary school students. She based her design on an Australian rugby league jersey.
Lucy has been made the club's No. 1 Junior (Planet Teal) ticketholder and the Burford family lifetime Platinum Members of the Port Adelaide Football Club.
The Power's previous home jumper – in which the club won the 2004 flag – will now only be worn on special occasions.