Betfair and TOTE link up

Betting firm Betfair has taken another major step in its quest to revolutionise gaming in Australia after becoming an online agency for TOTE Tasmania.

Betfair's presence in the Apple Isle has already been a major boost for Tasmanian racing, with the latest agreement meaning Betfair will distribute the Tasmanian group's betting products to its international client base.

"We'll be distributing TOTE Tasmania products to our customers worldwide," Betfair corporate and business affairs director Andrew Twaits said.

"What that means is that Betfair customers will be able to bet directly on TOTE Tasmania products directly through their Betfair account."

"There will be a single log-in, a single interface and a single account, so no transferring of funds. The convenience factor that we're announcing today is compelling."

TOTE Tasmania Chief Executive Officer Craig Coleman said the agreement would enable further growth in the Tasmanian racing industry as well as the two companies involved.

"When you add this to TOTE Tasmania's own plans for growth, the additional funding will help to secure the future of what is already a strong and vibrant Tasmanian racing," he said.

"It is worth noting that Tasmania is the only jurisdiction in Australia whose licensed wagering companies are allowed to advertise in the UK."

"Betfair already has more than one million registered customers in the UK which it can market Australian racing to immediately."