The problem with being the sports capital of the world is a bit like that of a popular nightclub.
While it's nice to have a queue stretching halfway around the block to get in, weeding out who gets in becomes a bit of a headache.
So the bouncers at Tullamarine Airport are going to have a few new challenges over the next 18 months thanks to SANZAR's decision to award Melbourne a Super 15 license for 2011.
A city which is saturated to breaking point with sports teams now has another code to accommodate.
Rugby has always had a presence in Victoria even if most Melburnians couldn't tell you the difference between the 15-man code and its 13-man mutant cousin.
But the question is whether there is a big enough market to grow and develop an elite level team for a sport which will be firmly No.4 of the football codes.
The new team will have a world class facility to play out of with the new rectangular stadium set to open in April.
The Victorian state government's philosophy of 'build it and they will come' seems to be bearing fruit with the new Melbourne Heart football franchise set to debut in the A-League next year.
So is Melbourne's appetite for sport so unquenchable that it can accommodate an unlimited amount of sports teams in an unlimited amount of codes?
In 2010, Melbourne will have nine AFL teams, a rugby league team, two football teams, a basketball team and a netball team all battling for a share in what the ARU admits is the 'most competitive sports market in the world'.
What makes it so competitive is the fact that the media is completely dominated by AFL.
Even at this time of year when most teams are just beginning pre-season training, other sports struggle to get the dominant code off the back page.
You have to wonder how this new mob is going to go trying to get airtime at the time of the year when the AFL is just about in full swing.
Corporate support will be key, as it always is in rugby.
But can a team survive on the funding of a few public school boys turned CEOs looking to rekindle their love of the game with a few well-off mates in a corporate box at a near empty-stadium?
You see the thing about lining up at nightclubs is that while you know that everyone else wants in, you don't know if it's the right fit for you.
You could get in the door and realise the drinks are way over-priced and it's full of tossers listening to bad music (sounds like most nightclubs actually).
Many think the AFL, the most successful and profitable sports competition in the country, might find that out in western Sydney.
The ARU faces an even bigger challenge getting onto this dancefloor.