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England flexes its muscles

England flexes its muscles

14/05/2009 7:47 AM

Rugby Football Union chief executive Francis Baron flexed Twickenham's financial muscles today as he submitted England's bid to host the 2015 World Cup.

Baron declared none of England's rivals for the tournament - South Africa, Japan or Italy - could offer the same recession-busting, 'low risk, high return' model.

The International Rugby Board is looking to maximise its potential income from the 2015 World Cup because New Zealand 2011 is unlikely to generate the same revenue levels as previous tournaments.

And the RFU argued in Dublin on Wednesday no other bid could match the broadcasting, sponsorship and commercial opportunities offered by England in such a turbulent economic climate.

England, which last hosted the World Cup in 1991, has agreed a financial package with the Government to guarantee part of the 80million pound tournament fee and security costs.

The RFU plans to use the biggest 'iconic' stadia in England and Wales - including Wembley, Millennium Stadium, Emirates Stadium, Old Trafford and Anfield - with the final to take place at Twickenham on October 17, 2015.

The IRB council will meet on July 28 in Dublin to decide on the host nations for both the 2015 and 2019 World Cups. Italy, Japan and South Africa are bidding for both tournaments.

Baron said: "Our approach to putting together our bid is to reflect the times in which we live. Our proposition today to our colleagues in the global game is that we are a low risk, high return bid.

"We, of all the countries, can offer a degree of security in these uncertain times, which is very important for the IRB planning forward. This is a bid for the times. It is the right bid for the time.

"For the first time we have a genuine Government-RFU partnership, we have a bid that is low risk, high return to the game and it reflects the difficult economic climate that everybody in the world faces."

France 2007 not only generated 120million pound for the IRB but succeeded in covering the 55million pounnd guarantee and made a 15million pound profit for the union.

For England to enjoy similar success, it will need to stage the biggest World Cup ever as the only revenue stream available for the host union is through ticket sales.

The RFU is targeting sell-out crowds at every match, with a cumulative total of three million ticket sales for the tournament, which would be a 30 percent increase on France 2007.

The RFU will utilise seven football grounds in total. The Millennium Stadium will host six pool matches and two quarter-finals with the other two at the Emirates and Wembley.

The new Welford Road and the redesigned Kingsholm are the only dedicated club rugby stadia on the list.

Despite pressure from the Scottish National Party, the RFU ruled out using Murrayfield because of Scotland's poor record at filling the ground for previous World Cup matches.

"The World Cup is the major source of revenue for the IRB over a four-year cycle and so all unions have to deliver that minimum guarantee," said Baron.

"We had to look at what was the best bid we could make to the global game to host the World Cup. The financial guarantee of 80million pound was very daunting and it gave us no alternative but to go for the largest stadia to deliver those numbers.

"These are difficult economic times. We don't know how

 
Photograph Copyright : Getty Images
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